PROne (President and CEO: Jae Hyung Cho, Baek Soo Lee) was founded in April, 2006 when two of Korea’s representative PR agency Communication Shinhwa (founded in 1993) and OPQR(founded in 1999) decided to integrate the company. PROne is the nation’s largest communication group.

To offer high quality of PR service, PROne consists of two subsidiaries, PROne Strategy Laboratory and PROne Creative.

PROne has consulted government ministries, public institutions and other various fields such as NGO organizations, corporate marketing, PR campaigns and CSR. As a business partner the service has been always successful.

Overseas enterprises such as Coca-Cola, MSN, Motorola, Yahoo, Dunkin 'Donuts, Le Coq Sportif, Mercedes Benz and Disney, etc., has given PROne favorable comments for its local PR services.

The company consists of 90 professional PR consultants with around 70 clients from different industries such as Nikon, Nintendo, Franklin Templeton, Chartis, NIVEA, Topper Ware, Blizzard and Boehringer Ingelheim, etc. The agency is becoming an authorized representative among the communication groups in Korea.

The consultants not only have done academic performances domestically and abroad, but also possess hands-on experiences. The talented abilities and experiences enables the consultants to smoothly communicate with clients from overseas and have the insight to resolve between foreign culture and local differences.

• PROne is the compound word of ‘PR’ and ‘One’.
  The organization works with a common goal which is to work horizontally together and become a leading brand in the industry.
• PROne unconventionally shares the service, marketing and even the human resources.
• PROne intends to expand the horizontal network by communicating with new partners in diversified fields.
• Through global PR network PROne has obtained expertise. PROne also has a partnership with ‘Cohn & Wolf’,
  the affiliated agency to one of the world's largest marketing communications group WPP.

Cho Jae-hyung , Co-CEO

CEO, Communication Shinhwa

1st generation of PR in Korea

Ph. D Advertisement & Public Relations of Hanyang Univ.

M.A. Business School Sogang Univ.

Adjunct Professor, Soongsil Univ.

PR Division, LG Chem

Former CEO, Korea Public Relations Consultancy Association

Lee Baek-Soo, Co-CEO

CEO, OPQR

Creative and innovative PR expertise

B.A. Business Administration, Yonsei Univ.

Director, Korea Public Relations Consultancy Association

PR Division, LG Semi-Conductor

PR Division, LG Group

• T/Game
• Healthcare
• Consumer Goods
• Food & Beverage
• Insurance and Finance

• Telecommunications
• Culture and Entertainment
• Education
• Fashion and Beauty
• Conferences / Exhibitions

PR Consulting

PROne has successfully supported approximately 500 commercial and profit/nonprofit clients with strategic PR consultancy.
The manpower of the corporate is composed of professionals with Master Degree and Ph.D of Communication, former major company PR teams and former journalists etc. The hands-on experience and academic performance of the personnel makes the capability to create the best quality of PR consulting in Korea.

Publicity

PROne is acknowledged for its distinctive and remarkable ability to research articles of diverse fields such as food, IT, services, business listing etc. PROne has a strong senior group that has over 10 years of long-term relationship with the media. Through systematic management of data base, PROne performs high rate of coverage in major newspapers, weeklies and monthlies. Specialization by industry allows the consultants to contact the media with the sight of an expert. This insight maintains the relationship with the media, and also recognized as an expert.

Media Relations

Through the high quality press releases, trendy articles and media rounding, PROne has a great relationship with dailies, weeklies, monthlies and specialized journals.

Press Conference

When global companies enter the local market, PROne holds a press conference to invite the journalists of local daily newspapers, weeklies, monthlies and magazines and gives the client an opportunity to make important announcements.

FAM Tour

The FAM Tour allows the client to offer journalists to visit the clients’ production plants and lines to write articles, and in the same time to enjoy a tour. Through the media network of PROne, a large number of media participate during the tour which gives them vivid experience and familiarization of the company. Eventually the tour may create exposition in the media in the form of short articles, feature articles etc.

Exhibitor PR

PROne offers exhibition PR for overseas companies’. The service includes varied views of the companies’ entry to the local community such as booth promotion, exhibition news and implications.

Consumer Relation

PROne takes advantage of various media channels such as marketing, publicity, events, promotion, online etc., to create active communication between the client and consumers. The strategy is to make diversified touch points with the consumers so that companies could be more exposed and aware to the consumers.

PR Event

PROne not only exposes the contents that the company originally provides, but also holds PR events to arouse the interest of the media. Through understanding of the media, PROne plans creative events such as product launch parties, PR photo session etc., that are very successful.

Investor Relation

PROne improves the brand image of the listed company. Through the capability of the IR professional team, they can possibly improve the company's stock price. Further more, the team consults the overall of the company, such as the brand image and internal communication as well.

Public Affairs

Combining the quantitative analysis of the strategic laboratory and the know-how built through many years, PROne appeals to the mass about the effectiveness and justification of government policy. PROne suggests consulting program manuals of risk management, promotion, media training etc., so the government agencies could seamlessly communicate with mass.

SNS(Social Network Service) Marketing / Digital PR

Reflect the change of media environment and the demand of clients in the past 3 years, PROne is providing the ‘Digital PR 2.0 Package’ which is a rare success in the industry. The package offers many services. The ‘Netpinion’ is a monitoring service for online public which measures and analyzes the public on the blogs, and social networks such as twitter, facebook etc. The ‘VPR(Video Press Release)’ service uses visibility to spread web contents and has strength in exposure. The ‘PBP(Power Blog Program)’ delivers information and encourages people to participate in microsites and social media. It also provides mobile marketing service using smart phones. The package provides diversified online PR communication methods.

OFFICE INFO

• Address : 6FL. Chungjung B/D, 2-2 Chungjungro-2ga Seodaemun-gu, Seoul, 120-721, Korea
• Tel : +82.2.362.3069
• Fax : +82.2.365.3979
• E-mail:

DIRECTIONS

• By BUS
• Seodaemun intersection station
• No. 171, 706, 704, 750B,752, 706, 750A, 7021, 7024

• By SUBWAY
• No.5 line Seodaemun station
• Exit No.2 straight forward walk around 10meters

• By CAR
• [FROM INCHEON INTERNATIONAL AIRPORT]
• Incheon International Airport -> Incheon International Airport Expressway -> Northern intersection -> Turn left to Sungsan Bridge and Mapo-gu Office -> Gwanghwa Mun / Yeonhee IC overpass -> Gwanghwa Mun / City hall overpass -> side road of Sungsan Rd. overpass -> Turn right to Seodaemun Station