Solution
- Introduced and deployed new content formats such as Instagram webtoon collaborations, consumer voice content, and viral video, to expand communication with MZ targets and encourage use of brand channels for marketing
- Identified interests by target segment and ran strategic advertising by content type to lift engagement
- Partnered with influencers to widen target touchpoints in digital channels and drive sales
- Ran continuous events tied to the key concept of the brand campaign "n by nails it!" to strengthen the link between the social channels and the brand
Results
- Lifted monthly traffic to the official site 178% by expanding sales-linked content, maximizing the marketing utility of brand channels
- Activated social channels with average reach and impressions up more than 400% year on year through strategic content planning and advertising
- Achieved top search visibility on main keywords the brand had not previously ranked for, using influencers ranking highly on keywords tied to product USPs
