피알원

Solution

- Delivered bibigo's new brand message, "A meal with sincerity" effectively to media and consumers
- Ran PR from multiple angles: branded articles with new media partners, tie-ups with high-engagement marketing social channels, and radio story events
- Ran BTL events for consumers

Results

- Successfully generated conversation around the brand campaign "Thank You for the Meal"
- Sourced feature stories from marketing topics across the product range, securing a substantial volume of meaningful coverage