피알원

Solution

- Delivered HETBAHN's branding message, "Rice tastier than rice," effectively to media and consumers
- Ran varied PR programs by age target and by medium: supporters and inner circle programs, events on parenting communities, YouTuber branded content, and media relations

Results

- Sustained monthly non-paid influencer posting rates of 85% to 120% — 60% higher than under CJ's previous agency
- Secured a monthly average of 2.5 million impressions through YouTuber and influencer collaborations
- Successfully delivered programs responding to COVID-19, including live streaming and remote home training
- Achieved engagement 1.8x that of competitor events run in the same period on the same media
- Contributed to a 20% year-on-year sales increase over the roughly five-month engagement