- Spread PR messages efficiently through organic linkage between brand channels
- Planned varied social content tailored to the user profile of each digital channel
- Produced content consumers prefer and widened the digital PR footprint through influencer collaborations and product testing panels
Results
- Grew organic interactions 41% and fans by over 70% through cross-channel linkage, conversational content, and finely targeted advertising
- Surpassed 500,000 video views across brand-owned channels and influencer partnership content
- Secured over 75% share of voice in top portal search results for the open-call public testing panel and grew brand buzz by over 800%
- Won the Grand Prize, corporate category, at the 2019 Korea Social Media Awards, and the Excellent SNS Grand Prize (Korea Association of Company Magazines Chairman's Award) at the 2019 Korea Communication Awards
