Solution
- Conveyed new growth engines, corporate vision, mid- to long-term goals, and technological capability in depth through major outlets via strategic publicity
- Actively sourced PR items — new business launches, partnerships, acquisitions, facility investment — and developed angles beyond press releases, including features, interviews, and site visits
- Continuously sourced and placed PR material on the smart healthcare business alongside the existing electronic components business
Results
- Raised corporate value and maximized IR synergy by delivering fast, accurate information on major business issues as a KOSPI-listed company
- Raised corporate awareness and understanding and expanded media coverage by building relationships with IT and medical device media
- Established and reinforced a global ODM company image beyond that of a technically capable mid-sized electronic components manufacturer, through extensive placement in major outlets
