피알원

Solution

- Launched YouTube and Naver Post as new channels alongside existing social accounts, turning them into strategic customer communication channels
- Upgraded test drive application advertising operations to support test drives and sales
- Developed infotainment content designed around how the main target searches for and takes in information

Results

- Built an industry digital leader image with a Digital Ground distinctive to Handok Motors, delivering the information its main target (men aged 30 to 49) wants quickly and accurately and presenting the content they want to see in engaging form
- Newly launched channels: YouTube reached a 100,000-strong fandom, an industry first, and took the No.1 position on key metrics through the industry's first original series; Naver Post achieved 50% placement on the Naver main page, an industry first. On existing channels: Instagram interactions rose 144% and followers 64%; Facebook took the No.1 fandom position with reach up 1,900%; and Kakao friends grew 17.5% — delivering the industry's largest fandom and highest customer response
- Improved efficiency 2x by sourcing and partnering with media capable of precision targeting and by building ad-tech solutions