피알원

Solution

- Ran two-track communication around the slogan "Digital Easy Life," meaning easy, convenient digital card living
- Expanded social influence with YouTube at the center, rising to the industry's leading social channel
- Developed financial information content formats pitched at the level of prospective customers

Results

- Built branded owned channels and reached 2.24 million social media fans
- Rose to a leading social channel beyond the finance industry
- Ranked No.1 on YouTube, No.1 on Instagram, and No.2 on Facebook within the finance industry
- Produced user-friendly video content including 24 episodes of a web variety show on financial topics and 15 how-to pieces
- Grew social channel fans 40% against the same period a year earlier, with YouTube up 1,900% year on year