피알원

Solution

- Designed KT's first creator program and ran it for five years
- Sustained top placement for influencer collaboration content on search portal main pages and on channels including YouTube and Instagram
- Raised corporate and brand awareness and positive perception by working with Korea's top IT influencers

Results

- Generated roughly 1,800 new pieces of content a year from Korea's top IT influencers, including bloggers and YouTubers
- Widened consumer communication touchpoints by turning influencer content into owned assets and republishing it on KT's social channels
- Delivered approximately KRW 10.7 billion in added advertising value a year