Solution
- Produced content spotlighting the service features unique to Let's Wine: wine pairing, partner store pickup, subscriptions, and trunk delivery to the customer's car
- Placed a range of feature materials designed to spark public interest in a lifestyle built around wine
Results
- Secured heavy exposure of Let's Wine articles in search results for key terms such as wine and wine pairing
- Grew viral conversation around the Let's Wine launch within the industry through active material development and close media contact
- Contributed to revenue growth of over 320% within three months of launch, with sign-up rates and average purchase value rising steadily among consumers in their 20s to 40s
