- Substantially strengthened both entertaining and informational content to raise brand interest and time spent on the channel
- Lifted consumer trust and channel favorability with accurate product and store information delivered fast
Results
- Achieved effective portal visibility through search ranking optimization, taking over 80% share of voice on related keywords
- Expanded sales information content 1.7x year on year, lifting official channel favorability and visits 1.5x
- Drove sharp year-on-year growth in the social channel activity index and in brand channel participation
: Neighbors, fans, and followers 2x, to 792,478
: Content views and reach 3x, to 37,790,062
: Video views 2x, to 1,024,392
