피알원

Solution

- Partnered with influencers and produced varied digital content matched to each product and to customer lifestyles
- Cast Ham Yeon-ji and Ahn So-hee for the LG StanbyME launch to showcase a trendy home lifestyle to Gen MZ, planning day-in-the-life vlogs of watching OTT and home shopping on the product
- Showcased the 48-inch LG OLED TV launch through actor Sung Hoon's gaming staycation vlog, conveying that fast response times, no delay, a large screen, and picture quality make it a strong alternative to a gaming monitor
- Managed and monitored share of voice for brand PR content across channels including YouTube and Naver
- Produced, distributed, and monitored review content through consumer testing panels

Results

- YouTuber MilkiBokiTan's "A Cat Who Saw Herself on TV" drew 2 million views (LG OLED TV partnership)
- "Gaming Staycation FLEX — Who Wants to Play PUBG with Sung Hoon?" drew 540,000 views (LG OLED TV partnership)
- Ham Yeon-ji's "FLEX Home Reveal — I Redid the House Behind My Husband's Back!" drew 380,000 views (LG StanbyME partnership)
- Held over 3x the share of voice of competitors on key keywords in Naver blogs (TV 305%, laptops 376%)
- 678 consumer panel reviews and over 6.3 million interactions