Solution
- Planned and produced photo and video content showcasing LG smartphone camera capabilities
- Lifted reach through advance planning around seasonal and Instagram-native topics
- Planned and produced content unique to the Korea channel
Results
- Built a following of 44,000, currently sustaining a strong average of 400 interactions per post
- Secured high-quality content by scouting and partnering with artists
- Drew attention through unconventional artist collaborations such as collage artwork and Instagram webtoons
- Built a visual identity and editorial direction unique to the mobile Instagram channel
