피알원

Solution

- Selected standout Eye Care reviewers and planned interview videos to convey real user experience with the product
- Produced the YouTube series Senior Marketer Jang's Eye Care Time, an "out-of-office vlog" featuring entertainer Jang Do-yeon as LG Electronics marketer for a day
- Chose filter camera app SNOW as the target medium to spread the launch of vibrating cleanser Wash Pop among Gen Z and millennials, creating a cleansing foam-inspired filter and running a distribution event
- Developed Goseumman, a hedgehog character whose name plays on the Korean word for hedgehog, to make Medi Hair's specialist hair loss treatment information easy for consumers to grasp, designed it as webtoon-style card news, and released and promoted it across social channels

Results

- Senior Marketer Jang's Eye Care Time drew 2.84 million views; Learn About Hair Loss Treatment with TV Host Han Seok-joon drew 1.46 million
- The Wash Pop SNOW challenge generated 1.76 million impressions and around 500 event participants