피알원

Solution

- Raised positive perception of the Ministry by spreading the campaign nationwide through campaign brand identity (BI) design, corporate and YouTube collaboration programs, and a metaverse event
- Drove an ethical consumption campaign in collaboration with private companies, and lifted campaign awareness and participation through influencer partnerships and a metaverse event aimed at the core target in their 20s and 30s

Results

- Won the President's Award from the Korea Broadcast Advertising Corporation (KOBACO) in the public service advertising campaign category at the 2021 Korea Communication Awards
- Activated public participation across social channels and the app
: Influencer collaboration content: approximately 200,000 YouTube views
: Metaverse event: around 160 attendees, with the highlight video drawing approximately 90,000 views
: Naver live commerce broadcast with a private-sector partner: approximately 7,000 plays