피알원

Solution

- Acted as the in-house PR team for startups with limited internal PR resources, communicating proactively with a deep understanding of how they operate
- Developed content matching the startup image the press looks for, winning a leading position among startups
- Raised corporate value by sourcing stories that showcased the strength of CEOs and employees

1. Musinsa

Results

- Established an image as Korea's No.1 online fashion platform
- Secured an average of about 630 monthly placements across news briefs and feature articles over the 14-month engagement
- Grew coverage roughly 1.7x in H1 2020 against the same period a year earlier
- Won extensive coverage for new ventures such as Musinsa Terrace and SOLDOUT, building favorable opinion
- Maintained and reinforced positive public perception with rapid response to negative issues

2. Andar

Results

- Cemented an image as Korea's No.1 athleisure company
- Achieved record brand exposure with a monthly average of over 573 placements across the 13-month engagement
- Pitched feature stories to major outlets, generating exposure across broadcast, print, online, and social
- Helped drive a more than 100% year-on-year revenue increase, with aggressive media relations a decisive factor

3. Market Kurly

Results

- Raised awareness through repeated brand exposure in major dailies and broadcast
- Delivered the company's first press conference since founding, establishing a leading image in eco-friendly delivery and drawing heavy coverage from major outlets
- Contributed to growth of 1,700% in annual revenue and 1,800% in membership over the 30-month engagement
- Defused crises with rapid response, securing corrections and preventing misreporting from spreading