Solution
- Identified and leveraged MyChef's distinctive brand assets in an aggressive media relations program
- Raised the corporate image through all-round activity including CEO image consulting and employee interview features
- Packaged meal kit industry trends and data into materials, supplying the kind of information journalists favor
Results
- Strengthened MyChef's standing in the meal kit industry by maximizing exposure in major dailies and the business press
- Successfully showcased MyChef's brand assets across diverse channels: interviews, feature articles, infographics, and broadcast
