Solution
- Conveyed the message of the joy of photography and stepped up media PR as the industry's leading brand
- Spotlighted publicity for high-value-added product lines through varied feature items and actively publicized steady sales results
- Drew varied coverage through consumer experience events, expert reviews, on-site reporting, and distribution to photo desks
Results
- Achieved high coverage despite declining media and consumer interest in the camera market
- Generated varied press coverage after COVID-19 even without offline events such as consumer gatherings, live streams, and photo sessions
