Solution
- Emphasized the diverse product lineup, reinforcing Oakley's standing as a world-leading eyewear specialist and outdoor brand
- Raised media and consumer interest and favorability by sourcing differentiated items: new product publicity, trend features, and magazine advertorials
- Maximized coverage by tying publicity to sporting events and athletes including the PyeongChang Winter Olympics, the Asian Games, the KPGA Tour, the 2018 and 2019 Australian Open, and MLB
Results
- Drew consumer attention through steady placement of image-friendly material such as news briefs and features, supported by photo distribution
- Spread a global sports specialist brand image and awareness through athlete and event sponsorship
- Secured brand exposure from varied angles, including fashion, sports, and outdoor, through sustained material supply and communication with magazines
- Strengthened brand experience touchpoints by continuously expanding consumer participation events such as Oakley exhibitions
