피알원

Solution

- Ran strategic digital PR conveying Paradise Group's corporate philosophy of ART-tainment vividly to millennials
- Produced professional, credible multimedia social content that captured the value of all affiliates across the group
- Produced YouTube content and ran the channel for a digital-native young audience
- Grew channel fans and content engagement through efficient ad spend and target optimization

Results

- Strengthened digital influence by growing social channel fandom and engagement
- Reinforced visuals with conceptual imagery while raising interaction through channel-optimized content
- Strengthened linkage between channels by publishing content that drove traffic across them
- Built branded content on the YouTube channel to raise user immersion and dwell time, reinforced by data-driven video SEO