피알원

Solution

- Turned its enhanced sanitation and guest-reassurance measures into a campaign, proposing a structured program from the name (the Chihyu 治休 campaign, meaning "heal and rest") down to individual activities
- Framed hotel offerings and other news around seasonal and trend-based angles in publicity, reinforcing a leading hotel brand image and drawing media interest
- Ran channel-optimized hotel promotions using Instagram Stories and Facebook carousels
- Expanded sales touchpoints with online-only promotions built on Busan influencers and new viral tools

Results

- Expanded coverage effectively through aggressive placement and follow-up
- Grew coverage volume and diversified exposure categories by serving Busan local media alongside Seoul-based retail and travel/leisure desks in parallel
- Grew Facebook followers 50% and engagement 75% year on year in 2020
- Grew Instagram followers 173% and engagement 35% year on year in 2020