피알원

Solution

- Sustained press corps relationships and strengthened media relations capability with press releases and tailored feature materials
- Ran partnership events with the Naver and Daum travel communities, key touchpoints for the core target
- Used strategic PR channels, including leading blogger partnerships, community viral campaigns, and online and mobile advertising, to promote discounted fare sales
- Hosted familiarization tours for major outlets' travel journalists and leading travel bloggers, offering firsthand experience of a 5-star airline's facilities and service, as well as the new Hamad International Airport
- Ran online and offline advertising and promotions to reinforce the brand image

Results

- Established the premium image of a 5-star airline and raised awareness through all-round online and offline communication
- Drove a measurable lift in ticket sales with rapid MPR planning and execution tied to fare promotions
- Increased brand loyalty among core targets via Kakao Channel and travel community communication
- Formed close, favorable relationships with travel-sector groups: specialist journalists, leading bloggers, and community moderators