Solution
- Spread a range of corporate and marketing news and strengthened awareness
- Actively developed feature angles that emphasized brand identity
- Built and strengthened media relationships
Results
- Contributed to a stronger women's wellness brand image through publicity in varied forms including press releases and feature articles
- Conveyed brand value and growth through founder interviews, reinforcing a global startup image and establishing a leading image in the feminine care market
- Raised preference and awareness through collaborations with major magazines
- Conveyed product strengths and the brand's values through collaborations with influencers who carry weight with the target audience, building empathy and lifting favorability
