Solution
- Developed the key message "Studying in America? I'm going to Jeju: an authentic American, inquiry-based curriculum, right here in Jeju"
- Sustained messaging spotlighting the authentic American, inquiry-based curriculum available in Jeju
- Rolled out phased PR programs built on the key message, involving faculty, students, and parents
- Ran integrated online and offline channel PR programs
Results
- Kept re-enrollment above 98% since the school opened, a commanding figure that proves the brand's value
- Filled all five annual admissions information sessions and open houses the moment registration opened
