- Formed media relationships by managing each outlet's liquor desk journalists, driving awareness and stronger coverage
- Built a trend-leading brand image with angles drawing actively on Gen Z and millennial trends and seasonal topics
Results
- Claimed Gen Z and millennial drinking trend keywords such as home drinking and home bartending, with heavy placement of related articles
- Expanded Trans Beverage's awareness through close media contact and a varied toolkit: news placement, features, interviews, and advertorials
- Contributed to business results, with imported liquor sales up as much as 359% across whisky, liqueurs, and vodka
