Solution
- Ran consumer-facing PR to expand card issuance and strengthen awareness
- Broadened media exposure beyond corporate and service information through photo opportunities, columns, and feature pieces
- Provided additional consulting, including influencer engagement and media placement proposals, to amplify corporate news effectively
- Built active relationships with major outlets to keep brand news actively in circulation
Results
- Generated a high volume of positive corporate coverage through proactive PR
- Minimized negative coverage directed at foreign companies amid shifting international relations, on the strength of closer media relationships
