피알원

Solution

- Produced and distributed color-forward brand films to draw attention to the rebranding
- Live-streamed a large-scale hair festival with dynamic real-time coverage, extending the on-site experience to a wider audience
- Recruited celebrities and beauty influencers with high consumer trust at scale to amplify positive festival buzz
- Ran all-round advertising built on an efficiently designed media mix

Results

- Carried the campaign's core theme to consumers across multiple channels, successfully redefining WELLA's brand equity
- Raised brand awareness through highly cost-efficient PR amplification
- Lifted positive brand perception by 20% post-event through successful integrated PR for the large-scale hair festival