- Ran digital marketing and media relations to strengthen the global technology and ESG company image: operated brand social channels on Facebook, the brand blog, YouTube, and Instagram; distributed news and feature articles, managed journalists, held press conferences, and produced newsletters
- Produced and ran digital content and advertising aimed at raising interest among business customers in each industry: introduced Epson products applied in major industries such as fashion, arts and culture, retail, and entertainment, and produced brand PR videos
- Delivered projects including new product press conferences, an eco-friendly fashion show with designer Lie Sang Bong, a Heat-Free campaign event at Busan Aquarium, and new product demonstrations for invited influencers
- Rolled out eco-friendly campaigns built on Heat-Free, the company's core printing technology, and the CSV campaign "Details for Tomorrow with U" using the Epson product range
- Ran media and digital PR to reinforce the image of the world's No.1 projector company for 21 consecutive years, publicizing environmental sponsorships including media façades at Arario Museum Tapdong Cinema (Nohyung Supermarket) in Jeju and Dior Seongsu, a carbon neutrality exhibition, and projector support for the Savina Museum of Contemporary Art
- Monitored domestic and international issues and developed a crisis response manual
Results
- Won the Excellence Award in the Marketing PR category at the 2018 Korea PR Awards, and the Excellence Award in the PR Event category and the Grand Prize at the 2017 Korea Communication Awards
- In FY2022, grew YouTube subscribers by approximately 55.6% year over year and Instagram followers by approximately 810% from the level before account management began
- Amplified content across social channels through industry-specific case study videos, influencer marketing, and regional marketing
- Secured more than 1,000 pieces of media coverage every year since 2019 through proactive media relations and press release distribution
