ENGLISH
Emphasizing expertise as a child welfare institution and raising clear awareness of ongoing programs
Raising awareness of Samsung Electronics’ CSR activities among local residents
Elevating the corporate profile of ‘KB Life Insurance’—born from the merger of Prudential Life Insurance and KB Life Insurance—and solidifying its position as a premium brand
Carrying out employee participation ESG activities as part of the ‘Cup of Respect’ campaign
Elevating brand awareness and boosting sales through integrated marketing activities linking branding and performance at the time of domestic launch
Targeting the B2C market by publicizing a wide product range and strengthening recognition, positioning the company as an all-in-one home interior brand
Repositioning the brand beyond femcare as a total care brand for women's health
Strengthening awareness and preference as a major brand in the dermocosmetics market through integrated media and digital PR
Making finance easy through digital: KB Digital EASY
Raising awareness and building trust through brand and insurance product communication across varied digital channels
Broadening how consumers think about the bathroom through a year-long IMC campaign anchored in offline channels, and raising brand awareness through media relations and brand channel operation
Strengthening the image of a global technology company and an ESG company
