ENGLISH
Elevating brand awareness and boosting sales through integrated marketing activities linking branding and performance at the time of domestic launch
Targeting the B2C market by publicizing a wide product range and strengthening recognition, positioning the company as an all-in-one home interior brand
Repositioning the brand beyond femcare as a total care brand for women's health
Strengthening awareness and preference as a major brand in the dermocosmetics market through integrated media and digital PR
Broadening how consumers think about the bathroom through a year-long IMC campaign anchored in offline channels, and raising brand awareness through media relations and brand channel operation
Positioning a young, fresh image distinct from established imported liquor brands by focusing squarely on Gen Z and millennials
Running a Peace of Mind integrated campaign to resolve the concerns consumers share about eating instant rice, so they can buy HETBAHN with confidence
Rebuilding a young, positive brand image as the No.1 environmental appliance company and expanding PR coverage across digital channels
Building brand preference among media and consumers and establishing recognition as the company leading instant rice trends
Building buzz around the service launch and raising awareness
Raising brand awareness and driving product sales around a new launch aimed at Gen Z and millennials
Building brand preference among media and consumers and strengthening positioning as Korea's leading home-cooked meal brand
