ENGLISH
Solidifying YBM’s position as Korea’s leading English education brand through integrated media relations and PR across YBM affiliates (YBM Net and the Korea TOEIC Committee)
Strengthening the position as a leading language proficiency test and increasing communication through blog channel management
Building recognition as Korea's leading international school with an authentic American curriculum
Cementing the perception that English education means YBM and reinforcing the group's leading brand position through integrated media relations across four affiliates: YBM Edu, YBM Net, YBM Sisa, and the Korea TOEIC Committee
To solidify its brand identity and enhance its recognition as the best international school providing the traditional American curriculum
